Victor Strecher


Victor J. Strecher, PhD, MPH

Dr. Vic Strecher is a behavioral scientist, professor, author, speaker, and expert on the science of purpose. He is also the founder and CEO of Kumanu, a company that builds stronger organizations and better lives through greater alignment with purpose. Kumanu fuses advanced machine learning, leading behavior change science, elegant digital experience design, and real-time predictive decision support to create positive change that’s both scalable and enduring.

Vic has been at the epicenter of modern behavior change and technology from early in his career. In 1995, Vic founded the University of Michigan Center for Health Communications Research, a pioneering organization in the research of digitally-tailored health communications. In 1998, Vic founded HealthMedia Inc., a digital health coaching company that enhanced the lives of over 50 million individuals and was purchased in 2008 by Johnson & Johnson.

Vic’s latest research and books are related to the importance of developing and maintaining a strong purpose in life. His most recent book, Life On Purpose: How Living for What Matters Most Changes Everything (HarperOne), examines the science and philosophy of purpose in life and ways to develop and align with one’s purpose. His previous book, On Purpose: Lessons in Life and Health From the Frog, the Dung Beetle, and Julia (Dungbeetle Press), is written as a graphic novel with a professional comic illustrator. Vic’s personal goal is to inspire over a billion people to find greater meaning and connection through purpose.


Purpose: How Living for What Matters Most Changes Everything

Employers are currently struggling with a broken employee experience. Employees want meaningful work, a positive culture, and life balance. The C-Suite expects performance, agility, and growth. The missing foundational element in most health, talent, and organizational strategies is purpose. In this presentation, Dr. Strecher discusses the role of purpose at the employee and organizational levels. From ancient philosophy to the most modern neuroscience, Dr. Strecher presents the wisdom of purposeful living, offering specific and innovative approaches to provide what your employees want, and what your C-Suite expects.


  • The importance of transcending life purpose to health, well-being, resilience, and vitality.
  • The importance of transcending organizational purpose to innovation, diversity, and performance.
  • Methods of creating stronger life and organizational purposes.